Leading specialist talent and workforce solutions provider, Guidant Global, was evolving. But rapid growth, new services, and shifting markets had left messaging fragmented. Externally, their new capabilities and innovation weren’t always understood. Internally, teams were confused by vague terms and competing narratives.
The brief was simple in words, complex in reality: create a clear, ownable story that aligned people across the business, amplified expanded capabilities, and became a toolkit for every audience, from internal teams to conference stages to global clients.
We didn’t rewrite Guidant’s story. We empowered them to own it. First, we mapped the strategy and identified the narrative throughline that connected capabilities, USPs, and brand values.
Messaging pillars crystallised four core differentiators, anchored by tangible proof points to create ready-to-use talking points for pitches, partners, or global presentations. Distinctive phrases were woven in to create on-brand, ownable moments that made their story memorable.
We also evolved their decade-long ethos, “A Better Way.” Rather than replace it, we showed what it means in 2025: sparking innovation, fostering collaboration, challenging boundaries, and accelerating business growth on a global scale. The result is a brand narrative toolkit that unites internal teams, communicates capability with confidence, and equips Guidant to lead conversations with clarity, credibility, and impact.
