Silverstone Rebrand


Our brief was to complete a total repositioning and rebrand of this British icon. Once a disused airfield and now host to world-class events such as the British Grand Prix, Moto GP, live music events and more, Silverstone wanted to preserve its rich history while embodying its forward-thinking spirit.

We developed the brand’s strategic foundations to respect these roots and create a compelling personality that will inspire generations to come. With the launch of new ventures such as a family friendly museum, a Hilton hotel, residences and a conference and event space, Silverstone wanted to become known globally for so much more than just the F1.

We wanted to create an identity as iconic and recognisable as the track itself. With this in mind, we crafted a custom typeface with the internationally renown font specialists FontFabric. The font was inspired by the bends and curves of the famous track, along with a bespoke suite of iconography inspired by the angles of our icon to aid wayfinding on site and online.

The brand identity draws on the sensorial experiences around every corner and promises to exhilarate visitors of all ages. Situated in the heart of the country, Silverstone has been known as the home of British motorsport since 1947.
No items found.
No items found.
No items found.
No items found.
Now more than a track, the rebrand sets Silverstone apart as a place for visitors to be moved in more than one way. Designed to ignite the emotions of everyone from conference goers to those getting behind the wheel, our work matches their bold ambition.

Discuss your project
with us

We thrive on collaborating with individuals who share our enthusiasm for ideas, recognise their potential and grasp the profound influence on their business.